Victoria Beckham designing 200-piece collection for Target
Victoria Beckham is collaborating with Target on a limited-edition collection.
The British designer will produce a range inspired by her Victoria, Victoria Beckham diffusion line in the collaboration with the American retail giant, which will launch next April (17) at all Target stores and online.
As well as designing womenswear it will also marks the designer’s debut in the childrenswear category as she takes inspiration from her daughter Harper, five, to produce an exclusive and affordable line for girls, toddlers and babies.
"With both the line and my daughter turning five, I felt it was the perfect time to extend into a more accessible price point and to celebrate both milestones by opening the range up to include childrenswear for the first time," she said in a statement.
Victoria also shared the news with her followers on social media tweeting: "So excited to announce my new limited edition collaboration with @Target! Inspired by my VVB collection, coming April 2017 x vb #VBxTarget."
And the 42-year-old designer further explained that she was inspired to partner with Target to realise her ambition to share her designs with a wider audience.
“Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before," she shared. “I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection."
Victoria will deliver a collection of more than 200 items featuring soft pastels, bright pops of colour and pretty spring prints, reflecting the designer’s quality craftsmanship.
Standout pieces are expected to include easy-to-wear dresses, rompers and playful tops and trousers for women, with coordinating styles for girls, toddlers and babies. And with prices ranging from $6 (£5) to $70 (£57), owning a Victoria Beckham piece will now be an option for a lot more people, something the designer welcomes.
"I’ve made no secret of the fact that I wanted to put a collection out there for people who either can’t afford designer prices or don’t want to pay designer prices," she told Business of Fashion.
The Victoria Beckham for Target collection will be offered in sizes XS-3X for women and NB-XL for children, and is slated to go on sale on 9 April next year (17).