Valentino’s passionate fashion
Valentino's seamstresses inject their own passion and love into its creations.
The Italian label has been helmed by designer duo Maria Grazia Chiuri and Pierpaolo Piccioli since 2008 and their visions have seen the company continue to be massive hit at Fashion Weeks each year.
They met through mutual friends and after discovering their shared passion for fashion, Maria invited Pierpaolo to join her at Fendi, designing accessories. It was their time there which inspired their current work ethic.
"There was a real sense of democracy," Maria told the British edition of Harper's Bazaar magazine.
"Also passion, and community with the seamstresses, which is so important," Pierpaolo added. "That's why we continue to work in this way - we share our ideas with the seamstresses, but they don't only execute our ideas, they put their own passion and love into the collection. It is like a journey we all do together every season, so we share the dreams we want to deliver at the end... There is a lot of care in every single dress, in every single detail, and you feel that it is something very precious."
They moved to Valentino together in 1999, after a decade at Fendi. It was after founder Valentino Garavani retired from the brand in 2007, and his replacement Alessandra Facchinetti left her post early, that the pair took over.
Valentino is known for its elegant and bold looks; an aim which both experts work to achieve when dreaming up new pieces.
"For us, modesty was a reaction against all the short skirts and nudity, towards a different version of beauty," Maria explained.
Pierpaolo added that they created a new grace that is subversive rather than vulgar, with a sensual touch.