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Tory Burch: Paris is key for brand

Tory Burch: Paris is key for brand

Tory Burch finds Parisian women so inspiring.

The American fashion designer has just launched a new flagship store in the French capital. And the 49-year-old admits it was a no-brainer to have a shop in the city.

“Paris is so important from a global perspective, being such an important city for fashion and luxury,” she told WWD. “And Paris women are so inspiring.”

The 4,200 square foot unit opened to the public on July 1. The boutique has maintained a lot of its 19th century features and works over three floors which are linked by a curved staircase with a spindle balustrade.

“Europe is a great market for us” she added. “Between Europe and Asia, we have good opportunities.”

The Paris boutique is the eighth freestanding store on the continent for the New York based brand. Planned openings are also set to take place this year in Prague; Santiago, Chile; Cairo, Egypt; Kuwait, and Hong Kong.

But while it seems things are expanding at a fast pace, Tory insisted to the outlet that she has taken her time in choosing the right locations, having made her initial steps into Europe five years ago with a store in Rome.

She started wholesaling in France in 2008 and now has French e-commerce site too.

“It’s not a race for us,” she said, adding that finding the perfect venues was key.

She has most certainly achieved that with her new Parisian store, which is based on Rue Saint-Honoré, a street that has become one of the hottest strips in the city.

The designer hopes to cultivate a local clientele for the flagship, as well as fashion tourists.

“We see a lot of potential. Paris remains a leading destination for luxury travellers,” she smiled

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