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Toni Maticevski's models carry cameras down the runway

FashionBy Sunday World
Toni Maticevski's models carry cameras down the runway

Toni Maticevski has sent models down the runway carrying 360-degree cameras.

The Melbourne-based designer opened Mercedes-Benz Fashion Week in Sydney, Australia, on Sunday (15May16) with his Resort 2017 show, which saw spherical cameras slipped seamlessly into the show, with one model seen carrying a device in her hands as she sauntered down the sleek white runway.

Maticevski, one of Australian fashion's rising stars, is known for his theatrical silhouettes and counts the likes of reality TV star Kim Kardashian, superstar Beyonce and actress Leighton Meester amongst his A-list fans.

Maticevski, who once worked under Donna Karan in New York, integrated cameras into the show as means of providing a new way for fans, including model Jennifer Hawkins and Victoria's Secret star Bridget Malcolm, to experience the show live.

The 360-degree cameras, powered and hosted by Lenovo on their Yoga Tab 3 Pro, were streaming live backstage, with the footage made available to fans wanting to watch the show online.

“The cameras give a unique perspective to the show as people are going to be able to view a 360-degree view of the runway,” Maticevski said, according to “Therefore bringing them a model’s perspective, which introduces a new dimension to the show."

The collaboration between the designer and Lenovo also saw projections of close-up details of Maticevski's designs on pillars throughout the Barangaroo venue.

Maticevski also pushed sartorial boundaries by incorporating bondage-like elements into the show, with models wearing mouth gags or metallic arm cuffs connected by crystal encrusted chains.

One model was also chained up, her wrists tied behind her back with a chain of jewels attached to a neck brace.

The slightly sinister vibe was also reflected in the designer's focus on tailoring, with ruffles accentuated by bustiers or a strapless full-skirted dress and a one-shouldered galante gown in crisp bone white.

However, Maticevski still showcased his signature softness with a strapless full-skirted dress and elements like tactile linens and cottons.

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