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Tomas Maier proud of Bottega Veneta's evolution

FashionBy Sunday World
Tomas Maier proud of Bottega Veneta's evolution

Tomas Maier is pleased with the way Bottega Veneta has evolved since he joined.

The German designer was appointed by Tom Ford to become the creative director at the Italian fashion house in 2001, when the company was acquired by the luxury goods conglomerate Kering.

Once purely accessories focused, Maier has grown Bottega Veneta to include women’s and men’s ready-to-wear pieces, fine jewellery, furniture, fragrance and watches.

"I think my vision for the brand hasn't changed since I joined, but it certainly has evolved,” he told Vogue.com. “With everything we have created over the last 15 years, we are in a completely different place. It has been, and continues to be, a challenge, and we like bringing it to a certain level of the unexpected."

Bottega Veneta was the toast of Milan last weekend (24-25Sep16), with the models of all ages, from Adriana Lima, Karen Elson and Eva Herzigova to Gigi and Bella Hadid walking the runway for the spring/summer 2017 presentation held as part of Milan Fashion Week. The show, which featured modern ribbed tops, wrap dresses and pleated skirts, also marked the 50th anniversary of the brand. And Maier asserts that the company’s heritage and classic designs are intrinsic to all parts of the business.

"Heritage and tradition are inherent values of Bottega Veneta,” he explained. “We will always stay true to the artisanal roots of the house, a cultural heritage which fuses technique and creativity with know-how and gestures that have been passed down over time and grant our brand’s identity.”

Accordingly, Maier is committed to quality craftsmanship and isn’t about to jump on the see now, buy now bandwagon embraced by the likes of Burberry and Tommy Hilfiger.

Instead, the designer says that he prefers to focus on creating “a sophisticated handcrafted collection” which conveys “a dream” rather than create fast fashion.

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