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Todd Snyder gearing up to unveil first store

Todd Snyder gearing up to unveil first store

Todd Snyder hopes men will want to "hang out" in his new flagship store.

The American designer founded his eponymous line in 2011, after years working on the menswear offerings for the likes of Gap, Polo Ralph Lauren and J.Crew.

Inspired by Savile Row craftsmanship, military tailoring and a distinct New York sensibility, Snyder’s clothing has been stocked in major retailers such as Bergdorf Goodman and Neiman Marcus.

But the 48-year-old has decided it’s time to launch his first permanent brick-and-mortar location in the U.S., opening a 4,500-square-foot store near Manhattan’s Flatiron District this month (Oct16).

“You can’t open up a store in New York City just to open one up,” he told Bloomberg. “It’s going to be a different experience. I want to make it so that guys will want to come and hang out.”

Snyder added that he is opting for a clean aesthetic and the boutique will also include an in-house tailor, a barbershop and a bar.

Along with Snyder’s line, the store will house items from his collaborations with Champion, Cole Haan, and Timex, as well as pieces from complementary brands such as Red Wing boots and Drake’s ties.

And with his casual-yet-stylish clothing, the Iowa native hopes that he will be fulfilling a gap in the market for sophisticated and keenly price-pointed menswear, with a button-down collar shirt priced at $158 (£124) and cargo pants in dark wool selling for $278 (£218).

“I want to sell product,” he explained. “I don’t want to be boring, but at the same time I don’t want to shock the customer. There’s a segment of the population that doesn’t want to buy from Men’s Wearhouse but doesn’t want to pay $400 for a shirt - that’s insane.”

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