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Tisci: Men don't cheat on fashion

Tisci: Men don't cheat on fashion

Riccardo Tisci thinks men are more "faithful" to fashion.

The Italian designer is celebrating his tenth anniversary at the helm of Givenchy this year, having taken the label from strength to strength since joining.

In 2008, Riccardo added men's ready-to-wear and accessories to his role as creative director of womenswear. It was an eye-opening experience for the fashion star, who hadn't ventured into clothing for guys before.

"Menswear is very different from womenswear. Men are more faithful. If he’s buying something and he believes in the label, he will be faithful forever. Womenswear goes more with the trends," he explained to WWD.

"I remember I really wanted to start very small. I wanted to first see if I was capable of doing it. I could have gone two ways and done what Hubert de Givenchy might - the elegant French route - or something more honest, simple and easy - more myself and what I really like. I don’t really buy designer clothes - apart from Givenchy now - I’m much more sportswear."

Besides Hubert, Riccardo's style icons include Helmut Lang, Azzedine Alaïa and Gianni Versace.

When approaching menswear, Riccardo stayed true to the formula he uses when creating garments for ladies, aiming to dress a "confident" man to stand next to his "strong and powerful woman".

"I went to Brazil and Cuba. I also went to New York, London, Paris, Milan and I cast a lot of much more healthy-looking guys, rougher, guys that go to the gym - different from the skinny, beautiful boys Hedi Slimane popularised at the time," he recalled, adding that he went for personality over beauty to target those males who are secure in their sexuality.

"Over the last few years, there’s more and more freedom and less of a gulf between women and men, which is great. Women, they have more power, which I love. I’m very feminist, and men as well have less paranoias. There are now fewer taboos in the men’s world."

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