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Thom Browne tapped by Woolmark Company

FashionBy Sunday World
Thom Browne tapped by Woolmark Company

Thom Browne is teaming up with the Woolmark Company.

The New York native is known for his slick menswear designs and fuses classic tailoring with quirky touches for his menswear line. His womenswear is just as well cut, often giving his female models a masculine edge in his fitted pieces. Next up for the designer is a two-season deal with the Woolmark Company, where he'll be using Cool Wool (made up of five lightweight woollen fabrics) in his men's runway and commercial collections.

“I’ve been working with the Australian Wool Board since 2004,” Thom told WWD. “I think they were attracted to a designer who is heavily tailored-based and uses wool in most of his collections.”

As he's no stranger to the material, Thom is hopeful the collections will be a huge success. Even without the new deal, the designer finds himself turning to wool more and more as the seasons go on.

"(Wool) has long been an essential element of my collection and this partnership with The Woolmark Company allows me to further explore the possibilities and potential of the fibre," he outlined. "We’re using more wool in our spring collections each year and its natural benefits such as breathability and shape retention mean it is perfect for lightweight suiting.”

His spring line will be packed full of wool-based garments, such as suits, shorts and knitwear. It will also feature in his scarves, shoes and bags. A Single-button sport coat will retail for $3,200, while his houndstooth blazer goes for $1,950. The collection will be available from the Thom Browne TriBeca store in New York, and Ssense and Luisa Via Roma, among other retailers.

"(Thom's) brilliant eye and celebrity following (make him a) natural fit for The Woolmark Company as we continue to champion merino wool apparel to a younger generation," commented Stuart McCullough, Woolmark’s managing director.

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