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Tess Holliday: 'H&M campaign was career highlight'

FashionBy Sunday World
Tess Holliday: 'H&M campaign was career highlight'

Plus-size model Tess Holliday got chills working on a campaign for H&M.

The size 26 star features in the fashion label’s Close the Loop campaign, which aims to promote diversity in the industry and comprises 69 models of all shapes and sizes. Tess was thrilled to be involved with the project, citing it as one of her career highlights to date.

“I get chills, it was amazing,” she told “It's definitely the coolest thing that I've done so far. H&M speaks really closely to my heart. It's so in line with what I'm about and my #effyourbeautystandards campaign. It really showcased that it didn't matter about the gender and the skin colour, it was just be yourself and embrace that.”

Tess is renowned for her outspoken views on the modelling industry and embraces her position as a role model for larger ladies. The 30-year-old star, who is expecting a child in June (16), has been busy working on the launch of #effyoubeautystandards which rails against stereotypical images of the perfect body. Tess is keen to carry on developing the concept, and hopes both men and women will appreciate her efforts.

“I just redesigned T-shirts for the campaign, I want to eventually do more but I haven't had the time and I don't want to put out something that's half assed,” she explained. “I wanted to do something that men and women could wear; there's a ton of guys that are involved in my movement that feel like they haven't been able to embrace it, so I wanted something that wasn't catered to any particular gender.”

While the fashion industry is clearly divided into your traditional slim catwalk model and plus-sized models, Tess believes there is room for other body shapes. She feels sympathy for anyone dreaming of being a model who is in between straight size and plus size.

“I do think that there needs to be a bigger voice for the inbetweeners (that's what we call them),” Tess added. “They're the ones that get the brunt of a lot of people's frustration because they get stuck on to the tail end of plus size but then straight size doesn't want to use them because they're ‘too big’, which I think is stupid.”

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