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Steven Kolb monitors impact of changes in fashion

Steven Kolb monitors impact of changes in fashion

Steven Kolb is playing close attention to the current "shift" in fashion.

The president and chief executive officer of the Council of Fashion Designers of America joined other industry names in France over the weekend (23-24Apr16) to discuss changes happening. Topics discussed included digital, sustainability and what the future holds for men's and women's fashion shows, and whether the four fashion cities should maintain the existing formula of runway presentations a season before collections are retailed.

“We have to pay close attention to what the impact of that shift will be - whether men’s and women’s collections are combined or someone switches to a consumer show," Kolb told WWD. "Was it a positive change? Did it change your sales? Did it upset the buyers and the editors? And really being able to look at the specifics of the results and sharing them."

Ralph Toledano, president of governing body Federation Francaise de la Couture, du Pret-a-Porter des Couturiers et des Createurs de Mode, was also present over the weekend, having extended the invitation to Kolb and others. Toledano is open to freedom with fashion events, but doesn't want things to get too relaxed as it could become a "mess".

Carlo Capasa, president of the Italian Chamber of Fashion, echoed this idea, referring to Gucci's decision to show its men's and women's collection together in 2017.

“We are trying to make everybody part of a system and whatever they show, that it will be shown during fashion week," he added. "(Gucci CEO) Marco Bizzarri said the image of the collection is very genderless and because of that, it’s complicated for them to separate the two. It’s a choice that comes from a specific peculiarity of a brand. It may not work for another brand.”

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