Steve Madden: I outrun the trends!
Steve Madden is always looking to stay ahead of trends.
The famous footwear designer helms his eponymous label, as well as several diffusion lines.
For Steve, the customer is king of the creating process, and he always puts their needs first.
"Interestingly enough, we have found that our customers love our sneakers. They’re comfortable, so people can get around easily and still be stylish and on-trend," he told dnaindia.com.
"We are always looking to stay ahead of the trends and we do a good job of making women look and feel stylish at an inviting price."
Asked what style of shoes he thinks will still be popular in ten years' time, Steve reasoned flats, wedges, heels and platforms will always be present in the fashion sector. He puts this down to the constant reinvention of the pieces and how versatile they are.
"They always look great – and simply never go out of style, yet evolve with the ages!" he added.
One thing he does see changing is the materials used, and he thinks vegan options will be utilised more than leather in the future. It's an issue he feels strongly about and insists his brand is looking into how to make its creations more ethical.
Having been in the industry for so long - he founded his brand in 1990 - Steve is an expert on what the people want. He has a simple method for seeking out new ideas, too.
"I take to the streets all over the world to see what people are wearing and that is where I usually find my inspiration. I also love listening to music; it never stops being hugely inspiring for me," he smiled.