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Stephanie Seymour lights up The Room

FashionBy Sunday World
Stephanie Seymour lights up The Room

Stephanie Seymour is the latest face of Hudson's Bay's luxury division.

The company is the largest department store chain in Canada and two of its shops house The Room, which is a specially-created area for high-end brands.

Last season Linda Evangelista modelled for The Room, but this time around Stephanie is taking over. She is seen in pieces by the likes of Balmain, Moschino, Proenza Schouler and Azzedine Alaïa, with canvases by painter Christopher Beckman offering the backdrop.

"We loved the contrast of pairing images of the legendary Stephanie Seymour — herself a very significant collector of contemporary art — against the canvases of an emerging artist,” Michael Crotty, Hudson’s Bay’s executive vice president and chief marketing officer, told WWD. “We’ve always been intrigued how fashion and art influence each other.”

Photographer Mariano Vivanco shot the campaign in New York City, with Julia Von Boehm styling. The images appear in the September issues of Canadian Vogue and Elle.

Hudson's Bay has made a distinct effort to cast more mature models in its The Room campaign, which it believes is a very of the moment decision. Companies like Nars and L’Oréal have also shunned young women in favour of the likes of Charlotte Rampling for the former and Dame Helen Mirren the latter.

Michael explained that using well-established models for The Room has worked well for the brand, mostly because such women resonate with its shoppers.

"We are seeing brands and designers looking for more mature authentic faces in their campaigns," he previously said.

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