Stella McCartney: 'Women won't feel embarrassed in my Adidas pieces'
Stella McCartney’s inspiration for her Adidas line was a desire not to feel “embarrassed” in her gym gear.
The British fashion designer has been working with the sports giant for over a decade now and on Wednesday morning (02Nov16) she showcased her spring 17 collection in Los Angeles. Models walked out in an array of bright fitness wear such as hot pink leggings, zip-up sweaters and baseball caps, all of which could be worn on their own for any occasion.
“I didn’t want to be embarrassed when I ran into somebody on the way back from the gym or on the way to the gym,” Stella told WWD of why she made her Adidas pieces so accessible. “And I didn’t want to have to change what I was wearing to the gym because I wanted to go out for a drink later. I wanted to feel like I could put a cool jacket with a pair of jeans or a cool legging. I think that’s what you saw today. Those girls look really cool.”
As for why she chose bright colours and prints the fashionista wanted to add a “seasonal touch” to proceedings, as well as break up solid colours. She understands why women often turn to black pieces when working out but she hopes her creations will encourage females to opt for patterns to cover up sweat instead.
Stella was upfront with Adidas when they first approached her about a collaboration and quickly laid out her ground rules for what she would do.
“They first asked me to do part of the Originals line and I was very flattered, but I was like, ‘Look, you guys don’t want me to design sweatpants or a hoodie for you. Your sport performance wear for women is not up to scratch and that’s something I really want to improve for women,’” she recalled. “Men really get sold this story of ‘this is the new technology’ and (women) don’t — we get sold a free T-shirt with a magazine and we’re fine with it. But it’s not fine.”