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Stella McCartney unveils menswear

Stella McCartney unveils menswear

Stella McCartney feels as though she’s launched a brand within her brand by releasing menswear.

The British designer unveiled her first ever line for men at London's Abbey Road on Thursday (10Nov16) while presenting her women’s spring 17 pre-collection to a packed out crowd featuring the likes of Kate Moss and Anna Friel. Male models stepped out in pieces such as chino trousers, relaxed suits and a multi-coloured striped sweater, which she hopes will give more “attitude” and “life” to the world of men’s fashion.

“We feel like we’re launching a brand-within-a-brand with men’s,” she told WWD. “(Men) have the same problems in their wardrobe as women and approach their wardrobe in a similar way to the women that come to my house already.

“I think they possibly require more attention to detail, more attention to how something fits and how it’s made.”

Stella, whose husband Alasdhair Willis helped spur her on during the design process, stayed true to her ethical approach while creating clothing for the opposite sex and took inspiration from the bohemian ‘70s style when it came to its aesthetic.

“It seemed like there was a moment when men were allowed to be a little bit looser in how they wore clothes... liberated in a sense,” Stella added. “So we have to bring something to the table.”

The 45-year-old also revealed during a chat with Reuters that her father, Beatles star Paul McCartney, was one of the main muses for the line and she joked: “He better be wearing it.”

It seems her dad has helped with ideas even for her women’s range as Stella discovered rocker Paul used to wear a fancy embroidered tunic, which the family initially thought belonged to her late mother Linda McCartney until finding a photo of the musician in it.

Prices for the menswear line start at £220 ($273) for T-shirts and go up to £1,250 ($1,553) for suits. Accessories feature too, such as bags, shoes and jewellery.

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