Stella McCartney speaks out on future of fashion sustainability
Stella McCartney has called out the fashion industry for its continued use of animal products.
The British fashion designer delivered a sustainability-themed talk to students at the London College of Fashion on Monday night (14Nov16).
McCartney, whose eponymous brand rejects the use of fur, leather and animal skin in favour of organic cottons and recycled cashmeres, has begged other companies to follow suit.
"Fashion really is getting away with murder," she said at the event, according to The Hollywood Reporter. "There needs to be more systems in place, more vigorous testing, and as a customer you can do that, you can challenge the people who are making your fashion."
The talk was hosted by French fashion conglomerate Kering, the parent company of McCartney’s label. Among the guests at the event were Kering boss François-Henri Pinault, his wife Salma Hayek, as well as 1960s supermodel Twiggy.
McCartney, the daughter of Beatles musician Paul McCartney, added that she was “ridiculed” when she chose to ban leather and fur from her designs when she first launched her label. But the 45-year-old is certain the bet has paid off, as her sales have been rising in the "double digits" as consumers become more aware of sustainability and protecting the environment.
"Fashion is one of the most harmful industries on the planet, and I think people are a little more aware of that now," she shared.
McCartney, a long-time vegetarian, also said that she hopes that Kering gives up python farms soon. And she is adamant that fashion businesses don’t need to use real fur and the faux versions are more than adequate.
"You really can’t tell the difference. There’s no reason to kill 15 million innocent creatures," she added.