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Stella McCartney planning menswear line - report

FashionBy Sunday World
Stella McCartney planning menswear line - report

London-based fashion designer Stella McCartney is reportedly seeking to further expand her brand by entering the menswear market.

According to WWD, McCartney is planning to launch her first menswear range in time for the spring 2017 season.

Though a spokesperson for the brand declined to comment on the speculation, a male line would be natural progression for the designer, who is best known for her tailoring, separates and knitwear.

Developing ranges aimed at the men's market is an emerging trend in the fashion world, with iconic fashion houses such as Balmain and Marni both launching collections recently.

McCartney, 44, launched her fashion house in 2001, and she has since been focused on the womenswear market.

Her current collections include ready-to-wear, lingerie, eyewear, fragrance and children's clothing.

Last year also marked the tenth anniversary of the successful Adidas by Stella McCartney line, which is a range aimed at the active younger audience.

In 2010, McCartney was appointed Team GB’s Creative Director for the 2012 Olympics by Adidas and designed the uniforms worn by British athletes who were competing in the London 2012 Olympic and Paralympic Games.

A committed vegetarian, the daughter of musician Sir Paul McCartney does not use any fur or leather within her designs, which may also offer her a unique selling point for male clientele.

Business appears to be steady at the fashion house, with UK Companies House figures showing that sales were up 11.2% to £31.6 million (US $49.9 million) in the 2014 fiscal year.

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