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Stella McCartney makes a splash with swimwear range

FashionBy Sunday World
Stella McCartney makes a splash with swimwear range

Stella McCartney was most concerned with fit and support when she designed her new swimwear range.

The British fashion designer launched her eponymous brand in a joint venture with French luxury goods conglomerate Kering in 2001, and has since gone onto collaborate with Adidas on a sportswear, launch a highly successful fragrance range and work with Bendon on a lingerie line.

Earlier this year (16), McCartney also launched her first complete swim collection, with designs reflecting her signature silhouettes and colour palette, along with prints and details from her ready-to-wear collection. Speaking about the line, the 44-year-old explained that her background in lingerie design helped inform her swimwear, especially when it came to functionality and fit.

“I find that as a woman the times you are in your swimwear are some of the most vulnerable moments; when you are in the beach and exposing your body it can be quite daunting,” she told Vogue Australia. “So I want to make women feel their best, comfortable and confident at all times.”

The swimwear features nostalgic crochet pieces along with sporty, striped looks, as well as suits made with Neoprene and mesh. In addition to bikinis and one pieces, the collection also includes swim apparel and accessories, such as rashguards in long and cropped versions, and sustainable beach totes made in Kenya. The line has a sense of fun and whimsy – something which was important to McCartney when she was designing.

“We always have a little humour; as a brand we do like to have fun and not take ourselves too seriously," she smiled. "There is a citrus print that is really about celebrating all things summer, all things beach, that originally came from a ready-to-wear summer collection we did a few years ago."

The mother-of-four also revealed she is a big fan of mixing and matching different swimwear styles when she’s at the beach or poolside.

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