Stella McCartney: Fashion should be eclectic
Stella McCartney enjoys seeing the "honesty" of fashion in other countries.
The British fashion designer is a big name around the globe and recently made her first visit to South Korea to attend the Adidas by Stella McCartney 10th Anniversary Showcase event. She also sipped cocktails at a party held by multibrand retailers Boontheshop.
Speaking to WWD yesterday, Stella shared her views on the style in the East Asian nation.
“From what I’ve seen, I have to say [Korean fashion is] pretty cool, pretty individual. People are wearing an honest expression of what they are... they seem to all have a nice, eclectic mix of looks," she smiled, adding that the Korean market is becoming a focal point for her company.
“We have a lot of people who are understanding and warming to what we are doing. It’s not like we’re struggling [to explain our brand], it seems to come naturally, which is great - so that means we’re doing something right."
Stella is known for her eco-conscious approach to clothing and uses natural materials rather than leather or other animal skin.
While she admires the fashion in South Korea, she remains shocked by the dog meat industry in the country and advised people to be mindful about what they eat.
The fashionista may have grown up as the daughter of Beatles legend Sir Paul McCartney, but she paved her own path with her successful business.
“I don’t know if I’d be a fashion designer if I was just designing pretty things... for me what keeps me going is [doing] what challenges me,” she added. “I think it’s challenging to not only create a product in a visual and artistic way, but also to create something in a mindful way. The two, I think, have to go hand in hand. ”