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Stella McCartney: Fashion must change now

FashionBy Sunday World
Stella McCartney: Fashion must change now

Stella McCartney thinks modern fashion needs to "man up".

The British designer is an advocate of environmentally friendly fashion and is known in the business for her natural creations.

So it doesn't come as a surprise that Stella is teaming up with Imran Amed, the editor-in-chief of the hugely influential Business of Fashion, as part of a new venture to raise awareness about the issues in the industry. On Monday March 30 Imran is publishing the third BoF special print edition featuring key problems such as the cost of manufacturing clothes and craftsmanship.

Stella joined in a conversation about sustainability as part of the cause.

"I'm a big believer in something is better than nothing. The smallest thing can have an impact. We are all living on this land with limited resources, and we all have to be conscious about how we consume and how we manufacture and how we source - and the fashion industry is no different than anyone else," she explained during the live chat. "Every industry has to be mindful of how they go forward in their business and sadly luxury fashion is incredible harmful - and fashion in general. And it needs to just a get a bit more modern and man up a bit."

Stella added that it's 20 times more harmful to use leather than natural or synthetic fibres, as more toxins and energy is used.

The designers behind Peter Pilotto, Peter Pilotto and Christopher de Vos, sat in the audience, as did Dame Vivienne Westwood.

Vivienne joined in by asking questions, such as whether designers should be using sheep skin to which Stella replied the meat industry is unsustainable. The younger fashionista did promise to work with the fashion icon too.

"I'm going to help you and I can't wait to work with you," she told Vivienne. "I would gladly give you my information sheet and will be very proud to do so."

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