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Spring/Summer 16's hottest campaigns

FashionBy Sunday World
Spring/Summer 16's hottest campaigns

As the warmer months slowly but surely approach, big labels are pulling out all the stops with their new campaigns. Some are making more of an impact than others, with a few of the best Spring/Summer 16 offerings highlighted here.

The most recent and exciting advertisement we've learned of is Balmain's new campaign - for men. Creative director Olivier Rousteing gained attention with his latest womenswear campaign full of '90s supermodels like Cindy Crawford, but for the guys he's made the vibe darker with a storyboard feel to proceedings. The black-and-white shots show models including Dudley O’Shaughnessy and Geron McKinley in different settings, such as inside a car.

“For this season’s images, we wanted a compelling and urban feel,” Olivier noted to WWD. “(Photographer) Steven Klein, (creative director) Pascal Dangin and I decided on a car-interior set, combined with strong shadows and sharp pops of light, to suggest speed and motion.”

Kendall Jenner for Mango is also big news, with the model posing up a storm in photos for the brand's Tribal Spirit campaign. She was shot by photographer David Sims in London last year (15) and rocks pieces such as a tribal print dress and fringed leather mini dress. Mango vice president Daniel Lopez has praised Kendall for being the perfect woman to bring the tribal trend to life, and Kendall has returned the favour by sharing her delight: "I love wearing the designs, fabrics and shapes - they really speak of the allure of nature which I know this collection was inspired by."

In November (15), Kendall was lucky enough to walk the Victoria's Secret Fashion Show alongside Lily Aldridge, who wows in Carolina Herrera's latest campaign. The brunette beauty has worked for the brand before, but takes centre stage in the new ads by putting her perfect pins on display in ensembles such as a gorgeous dusky pink dress. The campaign has also thrust fashion newcomer Romee Strijd into the limelight, who dazzles in a grey silk top and skirt.

But not all fashion houses are following the usual formula for Spring/Summer 16, Louis Vuitton being one of them. Creative director Nicolas Ghesquiere cast Final Fantasy's Lightning as the face of his new range and the pink-haired CGI character looks cute in pieces like a ruffled black blouse and multi-coloured shorts. Speaking in interviews (we're not sure how!) the new fashion icon discussed her latest role.

"His collection fills me with a sense of serenity and pride," she told Britain's The Telegraph newspaper of Nicolas' vision. "All this time, I thought the only style that suited me was one that mirrored who I was: strong and tough. But I was wrong. He changed the way I see myself."

Earlier this month (Jan16), Marc Jacobs revealed he had cast transgender director Lana Wachowski in his Spring/Summer 16 campaign, confirming the exciting news with a photo and caption on Instagram. David Sims was called upon for this project, this time along with stylist Katie Grand. Marc was won over by Lana after hearing her speech at the Human Rights Campaign Visibility Award in October 2012: "She expressed thoughts and ideas that have filled my head and heart always but had never been so eloquently captured in language that was so tangible, intelligent, poignant and full of possibility," he gushed. "I found myself referencing Lana’s words in my daily life and sharing her speech with close friends."

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