Sophia Webster: 'I want my sister to afford my shoes'
Sophia Webster's style inspiration is glamorous tomboy Gwen Stefani, and she creates shoes that her sister can afford to buy.
The shoe designer, who recently celebrated winning the 2016 British Fashion Council/Vogue Designer Fashion Fund award, revealed the secrets to her success, and the inspirations behind her brand.
Based in creative hub Shoreditch, London - the British girl boss has become a bonfide success in the U.S. Her designs have been spotted on the feet of celebrities such as Kendall Jenner, Kate Hudson and her Wifey for Lifey bridal shoes are an instant classic.
In an interview with Vogue.com, Sophia shares how she went from design graduate to millionaire mogul in just under three years.
“I always was very clear that everything has to be attainable, very feminine, colorful, and playful - growing up, my idol was always Gwen Stefani. A glamorous tomboy!" she gushed.
Sophia's designs can cost upwards of £200, but she has a certain someone in mind when she is setting the prices, "I want my little sister to be able to afford it."
Family is very much a part of the designer's business. She met husband, Bobby Stockley at a club in Ibiza after graduating from shoe design at the Royal College of Art. Now former electrical engineer Bobby is the designer's managing director. The couple have a daughter Bibi Blossom, who makes regular appearances on Sophia's Instagram, with the mother and daughter duo modelling matching shoes from her children's range.
With her family fully integrated into her working life, it's no wonder Sophia doesn't worry about managing her work-life balance.
“I never worry about (it) because this doesn’t feel like work! I just love what we do," she smiled.
Now that she's conquered the shoe market, Sophia recently revealed she will unveil her first full collection of bags in time for spring, with Selfridges and Saks Fifth Avenue selling them later this month (Mar16).
She'll also have her own store to house her footwear and new bags in London's historic Mount Street beside the likes of Christopher Kane and Simone Rocha.
“I always knew that I wanted to be known for my bags as much as I’m known for my shoes,” Sophia told fashion website WWD.
Handbags range between £300 ($426) and £700 ($994).