Sonia Rykiel for Lancome
Sonia Rykiel has teamed up with Lancome on a limited-edition make-up range.
The French fashion house, founded by the eponymous designer, is to launch cosmetics with the beauty giant in time for fall 16, with inspiration taken from the Saint-Germain-des-Pres neighbourhood in Paris. This is where the Sonia Rykiel label was formed and has headquarters, and the products are packed full of colour.
“In Lancome, I see the free and joyful Rykiel woman, who makes her own choices,” Julie de Libran, Sonia Rykiel’s artistic director, told WWD. “A beauty that is sometimes natural, sometimes sophisticated but never subjected to diktats.”
Francoise Lehmann, Lancome International's managing director, is just as complimentary of the brand's new partner. The collection will be available from August (16).
“Sonia Rykiel is the ultimate incarnation of a certain idea of the Parisian - a woman who cultivates her joyfully emancipated freedom and refuses the imposed choice of depth or lightness, a woman who is simultaneously seductive and in love,” Francoise smiled. “It is the ‘Saint-Germain spirit,’ the idea of happiness in one’s own image, actively constructed every day.”
Sonia Rykiel isn't the first big fashion name Lancome has collaborated with, having previously teamed up with the likes of Alber Elbaz and Jason Wu.
Meanwhile, Sonia Rykiel is also celebrating the opening of its Madison Avenue store in New York. With neighbours including Proenza Schouler and Dolce & Gabbana's children's boutique, the shop boasts a luxurious red lacquered interior and whimsical carpets.
Sonia's granddaughter Lola Rykiel recently explained to Racked the reason behind the location.
"Our old store was here, and when my grandmother would come to New York, she was always at the St. Regis or having lunch at Le Charlot," she said. "Uptown is definitely where our base should be to reset our roots."
Eric Langon, CEO of the company, also shared how thrilled he was to bring things back to where they started.