Style & ShowbizFashion

Sienna Miller is the new face of Lindex

FashionBy Sunday World
Sienna Miller is the new face of Lindex

Sienna Miller has been announced as the new face of Scandinavian fashion brand Lindex.

The 34-year-old actress is fronting the 70s-inspired Sienna Hearts Lindex campaign and the range encapsulates her own bohemian style.

Sienna is a big fan of all the pieces in the line which she believes celebrates "femininity".

She said: "I love the delicate fabric of the white blouse; I can imagine living in it during summer. The flare jeans are fantastic; comfortable and the fit is great! Both pieces are real classics that are versatile and well made.

"There is a light-hearted quality to the brand and I think it's a real celebration of femininity; it's luscious without being too serious. I also think the mood of the brand and the collection has translated into this shoot. We had a great time and giggled a lot! I think that is what Lindex is all about."

Lindex chose the 'American Sniper' star - who has three-year-old daughter Marlowe from her relationship with ex-fiancé Tom Sturridge - to be their new spokesmodel because of her philanthropic work and her values match their mission as a company.

Lindex said in a statement: "Sienna is not only known for her style, but exudes Lindex values in every aspect of her life. Sienna radiates positive energy, humour and philanthropic views; with a keen involvement in charity work. Being a mother makes her the perfect figurehead for the Lindex brand."

The Sienna Hearts Lindex collection will be available at from March 31.