Sienna Miller is the new face of Lindex
Sienna Miller has been announced as the new face of Scandinavian fashion brand Lindex.
The 34-year-old actress is fronting the 70s-inspired Sienna Hearts Lindex campaign and the range encapsulates her own bohemian style.
Sienna is a big fan of all the pieces in the line which she believes celebrates "femininity".
She said: "I love the delicate fabric of the white blouse; I can imagine living in it during summer. The flare jeans are fantastic; comfortable and the fit is great! Both pieces are real classics that are versatile and well made.
"There is a light-hearted quality to the brand and I think it's a real celebration of femininity; it's luscious without being too serious. I also think the mood of the brand and the collection has translated into this shoot. We had a great time and giggled a lot! I think that is what Lindex is all about."
Lindex chose the 'American Sniper' star - who has three-year-old daughter Marlowe from her relationship with ex-fiancé Tom Sturridge - to be their new spokesmodel because of her philanthropic work and her values match their mission as a company.
Lindex said in a statement: "Sienna is not only known for her style, but exudes Lindex values in every aspect of her life. Sienna radiates positive energy, humour and philanthropic views; with a keen involvement in charity work. Being a mother makes her the perfect figurehead for the Lindex brand."
The Sienna Hearts Lindex collection will be available at www.lindex.com from March 31.