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Schiaparelli hires design director

FashionBy Sunday World
Schiaparelli hires design director

Bertrand Guyon has been named Schiaparelli's new design director.

Marco Zanini joined the brand as creative director in 2013, but left last year following two seasons of shows.

In March, WWD reported that Guyon was a likely contender for the position and that has now been confirmed.

The fashion publication reports the designer will debut for Schiaparelli during the upcoming Haute Couture Fashion Week in July. He will also look after the label's ready-to-wear offering, which will be high end too.

Guyon has experience working in couture, having completed stints with the likes of Givenchy and Christian Lacroix.

Owner of Italian leather goods company Tod’s Diego Della Valle confirmed he was relaunching Schiaparelli in early 2012. However, the debut was pushed back due to a series of issues - most importantly not being able to find the right designer.

The following year Christian Lacroix created a special 15-piece collection in honour of the label's creator Elsa Schiaparelli.

"This will perhaps sound pretentious, but this seems natural to me, almost obvious - let’s say logical," he explained to Style.com.

"I do feel a link with her through many signs since I was a child. I’ll face her glance on a portrait and try to guess what she thinks… and I’ll tell you yes, she’s goddamned intimidating!"

In January last year Zanini's work with the fashion house debuted at Haute Couture Fashion Week in Paris. Items in the range include a light mint-green ruffled skirt, which the model wore with a panelled white top and an arm piece in the form of ivy.

In addition to these, more glamorous pieces such as a tiny gold bodycon dress with a zip down the front and baggy suit-pants stood out on the catwalk.

Schiaparelli initially closed in 1954 after Elsa failed to adapt to post-war fashion.

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