Salvatore Ferragamo to sell RTW online
Salvatore Ferragamo will start selling ready-to-wear online in America for the first time on Tuesday (11Oct16).
The luxury Italian label, known for its high end offerings, already sells accessories online, but today marks the first time its clothing collections will also be available to buy on the Internet.
Shoppers in the U.S. are being seen as the test market, reports WWD, and will be able to view and buy the collection at shopthelook.ferragamo.com.
Fashion newcomer Rose Gilroy models the line, posing in a music video shot by Ungano & Agriodimas at the opulent The Jane hotel in New York. Customers can click on the items worn by Rose, the daughter of actress Rene Russo and Oscar-nominated screenwriter Dan Gilroy, and shop the trends.
Fashion and brand consultants Meredith Melling and Valerie Macaulay created a gallery of looks that were used in the video.
“It was supposed to be like you live there,” Rose told WWD of the setting. “The shoot was very relatable. Valerie and Meredith are also in the photos. It’s like they were styling me for something like going to an event. It was really fun. We got to create our own little world at the Jane.”
The 23-year-old beauty followed in her mother’s modelling footsteps only after graduating from university. She completed her double major in political science and psychology in May, signing with model agency Elite not long after.
“I’ve only been modelling for two months,” she shared. “My mom is very supportive. She might have been hesitant about me modelling when I was in college, but I finished. Now I have an opportunity to try this and everybody can be happy.”