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Rossella Jardini showing own line at Milan

FashionBy Sunday World
Rossella Jardini showing own line at Milan

Rossella Jardini is preparing for a fashion comeback under her own name.

The Italian designer helmed high-end brand Moschino for almost two decades following the death of founder Franco Moschino in 1994. Since leaving in 2013, with Jeremy Scott stepping in, she accepted an appointment at Missoni, but now she's taking things into her own hands.

During the upcoming Milan Fashion Week, Rossella will present her first eponymous womenswear collection for buyers only.

“This brand was born for a lucky concatenation of events,” she explained to WWD. “After working for six months next to Angela Missoni, I took a break, but then I met some of my former assistants at Moschino and they pushed me to start designing a shirt collection, which rapidly became a full ready-to-wear line.”

On hand to support are the likes of her agent Davide Dallomo, manufacturing company Ciemme and distribution showroom L.A. Distribuzione in Milan.

Ensuring her brand's logo will be recognisable and true to her personality, Rossella has hired artist Antonio Pippolini to create a pair of lips and two eyes covered by cat-eye glasses.

The garments in the line also reflect Rossella's own taste, with a mix of femininity and practicality throughout. Items include flared pants, ruched shirts with embellishments and pleated dresses. And that's only the beginning.

“My idea is to also develop shoes, bijoux and bags, which are my first love considering the five years I spent at Bottega Veneta,” she added, referring to her stint there before Moschino.

Since Jeremy has taken over Moschino, he's injected a pop culture element into proceedings, with lines dedicated to Barbie, McDonald's and Looney Tunes. While drawing upon the brightness of Rossella's creations, it's clear that the American designer has stamped a new vibe on the fashion house.

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