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Rosita Missoni: Missoni home is my life

FashionBy Sunday World
Rosita Missoni: Missoni home is my life

Rosita Missoni stepped back from fashion when she realised it was becoming "a nightmare".

The style star started her namesake label alongside her late husband Ottavio in 1953 and it's now run by her daughter Angela, with Rosita focusing on the homeline.

She has no regrets about moving away from the fashion side of the business, explaining it just became too much.

"For me, [Missoni] Home is my life. I don’t feel the pressure of work. It’s something I do with great passion. It keeps me alive,” she told WWD. “In fashion, as soon as you have made a collection, it’s already old. You have to start again. Now it’s overlapping, it’s many collections, it’s a nightmare. That’s why 20 years ago I stepped back and said, ‘No, please, I cannot.’”

Initially Rosita thought retiring might be nice, and she planned to spend more time with her grandchildren.

However, she soon realised she needed to keep busy and so listened to Ottavio when he suggested a home line could be a good inclusion for the brand.

"It was the early 90s and I felt the home was becoming fashion with all the magazines starting to write about fashionable homes and the daily papers were four times a year," she explained.

As soon as Rosita decided to go ahead, she knew it would be a big job. Not content with letting others make all the decisions, she wanted to be involved in business and design decisions.

Among the items now on offer are textiles, china and cushions.

The label's line was used exclusively in the Hotel Missonis in Edinburgh and Kuwait, before the company pulled out of them. The company had worked with the Rezidor Hotel Group on the establishments, and Rosita has opened up about what went wrong.

"I think it was badly handled even though we had a fantastic manager in Edinburgh,” she said. “Kuwait was impossible to control. They were taking patterns and giving them out to somebody else to copy."

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