Rosie Huntington-Whiteley is the face of UGG Australia
Rosie Huntington-Whiteley is the face of UGG Australia.
The 28-year-old British model has been announced as the face of the brand for their upcoming Classic II boot campaign, which will be the largest re-launch the fashion house has seen in its four decades, and Rosie is excited to reveal a "different" side to her character with her new partnership.
Speaking to WWD.com about her new venture, the blonde beauty said: "It's exciting and fun, and I think it's going to be really different kind of partnership for me. It's a way to showcase a different side to my personality."
The 'Mad Max: Fury Road' actress - who designs her own lingerie line with Marks & Spencer, and now has a makeup range, Rosie for Autograph - didn't hesitate when presented with the chance to collaborate with UGG because she adores their trademark sheepskin lined footwear.
The former Victoria's Secret Angel - who is engaged to Jason Statham - explained: "I've always owned a pair of UGG boots. They're something I've had when I'm heading home. I grew up in a farm in the UK In the countryside, I'll always have a pair with me. They're part of my active and adventurous lifestyle. I'll wear a pair on the beach when I'm walking the dogs in the winter. They'll be packed in the back of the car on a road trip on the coast in California. I put my feet in a pair literally every morning. They are snuggle shoes that I wear around the house.
"During my free time - that's when I have a connection to them. It's more of personal thing to me than a designer handbag or jacket."
Speaking about UGG's forthcoming project led by Rosie, senior global director of public relations Alice Hampton said: "Although we don't shoot until later this month, the Classic II campaign will mark the biggest re-launch the brand has ever seen in its 37-year history.
"It was important to partner with someone who has a natural love and affinity for the brand, but who could also translate the new street-style features and benefits into their everyday on-the-go lifestyle. I think the biggest insight is that it will be showcased in a very attainable and fun way as Rosie's warmth and effervescent personality is a key component to the creative. It is not just about working with a beautiful face."
UGG Australia's Classic II campaign will launch in August this year.