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Roksanda Ilincic: 'My designs are inspired by strong women'

Roksanda Ilincic: 'My designs are inspired by strong women'

Roksanda Ilincic’s designs are inspired by independent women.

The London-based designer, known for her bold use of colour and signature take on shape, has opened up about her design inspirations and describes her typical customer as being a strong woman who is not particularly interested in following trends or trying to be fashionable.

“She's in command of her own world, wanting to dress for herself,” Ilincic told Britain’s Elle magazine of her regular customer, adding that her key desire is for the person wearing her garments to feel as if the item has always belonged to them.

Ilincic certainly has a loyal VIP following and counts Hollywood stars Cate Blanchett, Emily Blunt, and Keira Knightley among fans, not to mention U.S. First Lady Michelle Obama and the Duchess of Cambridge.

“Of course I want my customer to look gorgeous and feel beautiful, but I also want her to look forward to wearing it, so it has to be practical and comfortable,” the Serbian native shared.

For her last autumn/winter collection which she unveiled at London Fashion Week in February (16), the designer showed a line which had an elegant ‘40s feel with swishy skirts, silk pyjama suiting, A-line skirts paired with silk shirts and velvet jumpsuits in a colour palette which extended from pale pink, to caramel as well as teal.

Ilincic has also recently added swimwear, childrenswear and a handbag line to her offerings.

And while her modern designs are stocked in 140 stores globally and snapped up by women seeking effortless day and eveningwear, the designer remains calm in the face of her success.

"I'm emotional but I can also be very focused, especially when I have to keep things under control before the shows. I think you learn to be like this as you go along,” she said. “But you know, being vulnerable is beautiful too."

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