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Roksanda Ilincic celebrates 10-year anniversary

FashionBy Sunday World
Roksanda Ilincic celebrates 10-year anniversary

Roksanda Ilincic has created a special collection to celebrate her label's tenth anniversary.

The Serbian designer can't believe she has been at the helm of her eponymous brand for a decade. She wanted to mark the occasion properly, so has come up with a line called 10 Years, 10 Dresses. It features one piece from each of her collections since her label opened, and she's delighted to be celebrating her greatest hits.

"I wanted to do something special to celebrate my milestone tenth anniversary," she explained in a statement. "It felt fitting to revive some of my favourite dresses from past collections and breathe new life into them, including the Margot dress from Spring/Summer 12."

The collection is set to be full of must-haves and to ramp up the exclusivity factor it will only be on sale in UK department store Harvey Nichols.

This was a cleverly thought-out move, as the shop is synonymous with London - and it was at the city's biannual Fashion Week event that Roksanda drummed up interest in her pieces.

"We have been championing the designer over the past decade as part of our dedication to British brands and emerging talent," group buying director of Harvey Nichols, Anita Barr, explained. "To be able to showcase her favourite designs and offer our customers this unique capsule collection is a huge kudos for our brand. She epitomises elegant eveningwear with a contemporary twist, which has made Roksanda one of the most favourable and go-to brands for our customers."

Roksanda has prided herself on creating beautiful evening clothes for women, but has had to learn a lot along the way. When she started out, she fell foul of only coming up with pieces she wanted to wear.

"I must say that when I started I perhaps made more pieces that suited my own body shape. Well, those days are gone," she previously laughed to British magazine Harper's Bazaar. "When you start to think in a business sense, you realise you need to think about other women and their body shapes. I'm a designer who really follows what my buyers and customers are saying about what they need. What we share is the same idea of an aesthetic and independence and strength."

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