Roberto Cavalli relaunches website
Roberto Cavalli has revamped its website and hopes to give fans the ability browse entire collections.
The new website features an online store, which offers men’s and women’s ready-to-wear and accessories collections.
According to WWD, the website was developed in Milan and has functions which allow customers to pick from the Italian brand’s products online and choose the boutique nearest to them where they would like to collect the goods from.
Cavalli Group Chief Executive Renato Semerari said the brand was aiming to be "omnichannel" (available across mobile, laptops, telephone, and store ) and in future, hopes to be able to use their most important boutiques worldwide as hubs to send products to more than 60 countries.
"It is a full responsive platform adapting to the habits of modern users, who ever more frequently prefer connected mobile devices to get the news and purchase," he explained.
The website also provides fans with behind-the-scenes content about the glamorous brand’s roots and heritage, as well as information about creative director Peter Dundas, the labels’ lifestyle and the celebrities wearing the brand's clothing.
Semerari added that the new portal is fully interactive and will be set-up so that catwalk shows can be live-streamed to fashionistas around the globe.
“This will give clients across the world the chance to follow the shows live, discover the behind the scenes, and browse online the entire collections, as well as to experience the Cavalli world and meet its protagonists," he commented.
Roberto Cavalli made a splash at Milan Fashion Week last month (Feb16) with a catwalk show that featured the brand's favoured '70s luxe vibes.
Dundas had models striding down a catwalk covered in metallic gold carpet, while the backdrop featured large candelabras, gold-framed mirrors and ostentatious floral arrangements.
A procession of glam rock and gypsy-inspired outfits emerged, with deep purple velvet skirts, patchwork mink capes, tiger-printed fur coats and brightly coloured jacquard jackets with fringed silk details.
In addition to supersized bug-eyed accessories, models wore long, skinny neck scarves, enormous belt buckles and snakeskin platform boots.