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Rihanna launches new Fenty x Puma Autumn/Winter 2016 collection

FashionBy Sunday World
Rihanna launches new Fenty x Puma Autumn/Winter 2016 collection

Rihanna has launched her Fenty x Puma Autumn/Winter 2016 collection.

The 28-year-old singer - who was announced as the sportswear giant's creative director in December 2014 - unveiled her new fashion and accessories range on Tuesday (01.11.16), which includes a faux-fur backpack, a pullover hoodie and two oversized bomber jacket, as well as a high-top creeper trainer.

The star took to social media to announce the news of her latest release, which saw her post a string of black and white images of the garments.

Alongside her Instagram posts showcasing her collection, she wrote: "New drop in stores TODAY!!!#FENTYxPUMA @puma (sic).

"They're heeeerrrreeeee!!!!#FENTYxPUMA new drop TODAY! In stores and online @puma @fentyxpuma (sic)."

The fashion house has also taken to social media to showcase Rihanna's new designs with a number of posts advising customers on this season's wardrobe essentials for the cold winter months.

Alongside an image from the campaign, which sees a model wearing the oversized jumper, read: "Keep out the cold with our faux fur pullover? Yours for the taking at PUMA.com/Rihanna. (sic)."

The brand also shared a picture of the fashion designer sporting the printed long-line jacket whilst on the runway at her Fenty x Puma Autumn/Witner 2016 fashion show.

The caption read: "No more waiting. Get the faux fur printed hoodie, as worn [email protected] at the #FENTYXPUMAFW16 show. (sic)."

The 'Work' hitmaker's highly coveted designs are set to range from $680 to $2,000, and are now available online and in store at Bloomingdales and at Puma.

Meanwhile, the Barbados-born beauty, who has already designed her Spring/Summer 2017 capsule for the brand, which she showcased during Paris Fashion Week last month, has revealed designing a menswear range for the upcoming collection was her biggest "challenge".

Speaking previously about the forthcoming capsule, the musician said: " The other challenge was having to design part of the collection for men. I ended up just going back to myself for that, because, you know, I wear men's clothes all the time. So I thought to myself, 'Just design what you like to wear.'

"I thought it would be a challenge, and it was!"