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Rick Owens: I angered Nike

Rick Owens: I angered Nike

Rick Owens "swooned with flattery" when Nike demanded he stopped making sports shoes that parodied its logo.

The American designer is known for his daring looks, and his January men's show in Paris featured models flashing full frontal male nudity. The sack-like clothes had holes cut out over the crotch, giving the front row more than they bargained for.

His boundary pushing has also seen him get a telling off from sports giants Nike.

“I always thought athletic shoes were so dreary and prosaic. If I was gonna wear them I wanted monster trucks on my feet. So I made my own parody combining Puma, Nike, and Adidas motifs. I swooned with flattery when Nike sent me a cease and desist," Rick recalled to Complex.

With such risqué designs, Rick has become a favourite with people seeking an alternative high fashion look.

He's a favourite among stars such as Kanye West and A$AP Rocky, with A$AP telling the publication that Rick "is the God, the God of this sh*t".

"This is my little alternate universe. I’ve built a place where, I hope, people who may have otherwise been outsiders can feel welcome," the designer said of his customers.

When asked if he thinks that his label has become the byword for the utmost in luxury, Rick was unsure preferring his "universe" to be open to the public.

“I don’t see it that way. But it’s a double-edged sword. I know what it looks like at the shows when the whole tribe is in uniform. Uniforms have always been historically intimidating to outsiders," he mused.

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