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Richard Nicoll: Fashion is changing

Richard Nicoll: Fashion is changing

Richard Nicoll states fashion has changed a lot since he first started out.

The Australian-born designer graduated from London's prestigious design college Central Saint Martins in 2002 and went on to hold posts at Marc Jacobs and Louis Vuitton before debuting his eponymous line at London Fashion Week in 2006.

As well as helming his label he was appointed as Jack Wills' creative director last year. Instead of spreading himself too thinly, the designer has decided to put his mainline collection on hold from Autumn/ Winter 15.

"I needed a break. My sales weren't going very well and the last couple of years have been super-stressful. It's so different from how it was when I started and I'm just not sure if I'm signed up to what it has become," Richard sighed to British newspaper The Telegraph.

However fans of Richard's print-based designs won't have to search too far to get a fix; his latest line for Jack Wills is full of paisley prints, gingham and florals.

Before jumping in with a revamped look for the brand, the clothes maker felt like he had to get to know his new customer.

"I wanted to understand that demographic better because I wasn't really au fait with it, but that's been part of the fun," he smiled. "It's my responsibility to refresh the brand, but not reinvent it. It's been interesting to find that balance. What's unique about Jack Wills is that it's not really fashion, it's more lifestyle product, and in a way that makes it more approachable."

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