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Riccardo Tisci making Nike high fashion

FashionBy Sunday World
Riccardo Tisci making Nike high fashion

Givenchy's Riccardo Tisci wants to bring a couture flavour to his second collaboration with Nike.

The designer's new range of shoes for the sports giant will hit stores on 11 February (16) and he's promised to bring something fresh to the company. As a life-long devotee of Nike, Riccardo feels perfectly placed to help move the brand in a slightly new, and more modern, direction.

"I live my life in Nike trainers,” he told WWD. “It’s interesting because I come from a couture background and I’m the first couturier who is doing a project with them, bringing my way of thinking about couture and about fashion.

“It’s so easy for me to do couture and at the same time, it’s easy for me to be urban and to be street. I bring my fashion approach and a couture touch to trainers, which is interesting."

The designer first teamed with Nike in 2014, when his bright version of the iconic Air Force 1 was a big hit. This time around his project has scored its own name, NikeLab Dunk Lux High x RT, and is all about minimalism - not something Riccardo knows much about, as he claims to own around 1,000 pairs of sneakers.

His new offering is a version of the Dunk bootie, which he's streamlined. He's dropped anything too flamboyant, instead making the design all about the curve of the shoe.

"(It's) a symbol of couture in a way - strong, but clean and simple,” he said. “They were very excited with what I proposed to them.”

What that translated to is a trainer which is slightly taller than the old version, with a larger leather strip containing the lace halls and a fatter Swoosh logo. There are other alterations too, which people will be able to see when the shoes launch in America and online.

“They’re still related to basketball, street, skateboard culture and all that, but much more pure, much more minimal, and with very strong details,” the designer added. “This can be used by everybody and it can be worn every day, not only for sport.”

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