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Riccardo Tisci brings dreams to life with new Givenchy campaign

Riccardo Tisci brings dreams to life with new Givenchy campaign

Riccardo Tisci wants people to understand his "crazy" side through his new Givenchy campaign.

The fashion designer is brave on the catwalk and in his advertisements, previously selecting albino and transgender models to pose for Givenchy. For the brand's fall 16 campaign, models are captured in five Manhattan locations, with one snap showing a group of women dressed flamboyantly in pieces like tie-dye blouses as they pose on the pavement outside a mystery building.

"My show is always a strong injection of craziness and dream," Riccardo told WWD. "I’m sure that some people understand, but I want the general public to understand how to deal with it.

"Now you see a lot of girls mixing streetwear with Givenchy bags, Chanel bags. This campaign shows that I’m keeping my eyes fixed on what’s happening out there in reality. And that, I think, is my strength. My first thing is being real and looking at what is happening out there."

The ads weren't all his doing though, as stylist and journalist Carine Roitfeld was tasked with putting ensembles together while photographers Mert Alas and Marcus Piggott shot the pictures.

There were 27 models involved altogether, including newcomers like Greta Varlese and Matilde Rastelli to Givenchy regulars such as Mariacarla Boscono and Irina Shayk.

The double-page spread will break in the September (16) issues of American and Japanese Vogue, with favourites like the Horizon bag making an appearance in the snaps. Another of the images sees a group of women standing near Givenchy's New York City flagship store, all wearing black power suits with piping.

"Pure elegance, powerful women," Riccardo said of the photo. "As well, I think what’s happening in America now is that women are getting more and more power and I’m happy about that because, in certain countries, women are still abused and killed because they are women."

No matter what the result, Riccardo knows that fans expect a "very strong message" from Givenchy's ads and shows, with this particular project tuning the designer's dream into reality.

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