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Reed Krakoff has joined Tiffany and Co

FashionBy Sunday World
Reed Krakoff has joined Tiffany and Co

Reed Krakoff has joined Tiffany and Co.

The American fashion designer - who held the title as creative director of Coach for 16 years after being replaced in 2013 - is set to join forces with the luxury label to work on their accessories and homeware collection alongside the design director Francesca Amfitheatrof.

Speaking to WWD about the new partnership, the creative mastermind said: "I grew up with Tiffany, it's a brand that has a lot of strong emotional attachment, I have an emotional attachment.

"To be able to contribute to the heritage and history of a global brand that combines design, quality and craftsmanship is really rare today and I think Tiffany is a leader in that. To be part of that is really exciting to me."

And the Connecticut-born mogul has revealed the upcoming collection with the accessories line will be a mix between "historical" Tiffany icons and more contemporary style, which will be unveiled next year.

He explained: "It's going to be an amalgamation of historical Tiffany icons and my own modernist taste, and looking at that through a lens of how things are made, of quality, craftsmanship."

Meanwhile, Reed - who quit his eponymous label last year - has admitted he decided to bring his brand to an end because he didn't see his label's being successful in the future.

Speaking previously about the reason behind his departure, he said: "I really feel today that it was the right decision. And I felt irresponsible asking people to support it. And to the employees, and the investor group, which was made up of incredible people, incredibly bright - everyone had good intentions. But I saw it getting worse, and I decided to go to my investor group and talk about it. And we agreed to not go forward."