Reed Krakoff for Kohl's
Reed Krakoff is teaming up with Kohl's for a limited-edition line.
The fashion designer's new collection is markedly cheaper than his usual offerings, coming in at between $15 and $129 rather than his normal $1,200 and above. It's called Reed for Kohl's and will launch in April 2016, with women's pieces, menswear and accessories all featuring.
"(Reed's designs are) a contemporary feel in a good, modern way," Michelle Gass, Kohl’s chief merchandising and customer officer, told WWD. "Among the areas we’re looking to grow and expand are the modern and modern classic looks."
Currently the collaboration is just a one-off for Spring 2016, although that could always change. The pieces are perfect for everyday wear and boast bright colours, such as a short-sleeved dress which falls to the knee and is a colour-block print of various shades of blue. There are also dip-dyed items as well as a lot of stripes. Of course the designer's signature handbags feature too, ranging from small carry cases to large totes in shades of green, orange and simple black.
"Reed is so famous for what he’s done in the world of handbags," Michelle explained of the former Coach designer. "He’s responsible for designing, touching and influencing more handbags than any other designer in the world. He’s a master. When you look at the iconic bags he created under his own name, they’re fantastic. They’re thoughtful, elegant and very functional.
"He’s built a collection for us based on his own collection. There are nuances and differences, and he made (the products) more acceptable.”
Reed is thrilled with what's on offer, admitting that initially the collaboration was supposed to only offer a few items but he found himself so excited by the working process he just kept adding to it. Particularly what he loves is how expensive it feels, revealing that until recently he wouldn't have been able to get the finish he wanted because he used new technology.
"At the highest order, the mission of Reed is to create excitement in accessories," he said. "It’s not a very dynamic spot right now.
“To be frank, you never know where it will go with this level of detail. There’s now an ability to produce amazing products at very attractive prices.”