Rebecca Minkoff focuses on women in tech
Rebecca Minkoff has joined forces with Intel to create opportunities for women in the world of technology.
The designer is a prominent female figure in the fashion industry with her luxury handbags, accessories and apparel offerings.
Bringing her knowledge to another area she has teamed up with the technology company's Diversity and Inclusion initiative with an aim to give her gender full representation in the workforce by 2020. Under-presented minorities will also be a focus of the cause.
Rebecca and Intel will be expanding the diversity of engineers in technology, helping raise the awareness of women in the industry and create more opportunities for them to learn skills in areas such as engineering, mathematics and science.
“Intel and I have banded together to take the $300 million funds for diversity and economic empowerment and really focus on programming, whether that be college tours geared toward women and getting them interested in technology, hackathons, and educating people in fashion that technology isn’t scary. Our company is the product of the use of technology,” Rebecca told WWD.
Intel's Chief Diversity Officer Rosalind Hudnell joined Rebecca to speak about the goals at the UN Women’s Planet 50-50 by 2030 event on Tuesday.
Planning is still in the early stages but a full strategy is thought to be coming out later this year.
The fashionista is grateful to Intel for helping get her label off the ground. Rebecca has always been an advocate of technology and uses it to communicate with her loyal customers.
“I wouldn’t have this brand without technology,” she told style.com. “So if I can be helping more women to be thinking differently and creatively in that space, that’s what gets me excited.”