Rag & Bone unveils genderless perfume line
Rag & Bone is launching a line of eight unisex fragrances.
The American fashion label was founded in 2002, building up a reputation for quality denim and controversial marketing campaigns.
Now helmed by Marcus Wainwright and David Neville, the pair are focused on expanding their retail offering, and have just debuted the brand’s first perfume range.
“It’s a natural extension of the brand,” Wainwright told WWD. “It’s well-crafted and celebrates the individual. We wanted to create a line that could appeal to the masculine and the feminine, very much like what we do with our ready-to-wear collections.”
There’s a scent for everyone in the line, with Oud by Rag & Bone featuring top notes of bergamot, elemi and myrrh, with a base of ambergris and agar oud. While their Amber scent is formulated with top notes of rum, bergamot and saffron, as well as hints of tobacco, liquid amber and vanilla.
Wainwright hopes the multi-part perfume line will allow wearers options to personalise their scent by mixing multiple perfumes from the collection together.
“We’d like everyone to love all eight of the scents, but we hope each individual will find a special connection with one and make it their go-to,” he explained.
The perfumes are housed in glass bottles with curved edges from the Heinz-Glas factory in Tettau, Germany, and are topped with magnetic metal caps. Each perfume is priced at $140 (£115).
While Rag & Bone is moving into fragrance, the brand isn’t looking necessarily to move into beauty. Though Wainwright is interested in exploring the candle market.
“We’re still playing with (the) idea a lot, but it seems like a natural step,” he said.