Rachel Zoe teams up with Paul Frank
Rachel Zoe is teaming up with Paul Frank on a line of childrenswear.
The celebrity stylist and fashion designer is collaborating with the design team at Saban Brands, owners of Paul Frank, on a capsule collection which will be available next February (16).
Zoe said the idea for the partnership was instigated after she and her husband Rodger Berman, as well as their oldest son Skyler, five, attended the Paul Frank children's runway show at New York Fashion Week last September (15). Zoe, who is also mother to Kaius, two, said that she was inspired by the show and the playful and clear identity of the brand, so it was a natural choice to collaborate with the American label on her first children's line.
"I’ve forever dreamed about one day designing for children," Zoe told WWD. "It felt like such a natural progression for me, both as a designer and as a mother. Ever since I was pregnant with Skyler, I have been asked when I would finally do a children’s line."
Zoe has previously ventured into the children's design with a collection of baby products called Quinny & Maxi-Cosi Baby Gear by Rachel Zoe, which included the likes of strollers and diaper bags.
But of her clothing line with Paul Frank, the 44-year-old wanted to really play with "West Coast-cool style".
"I wanted to design an effortless southern California-inspired collection that included classics that are both stylish and comfortable - pieces that work together or as separates, and pieces that I knew my own kids would live in," she explained, adding that her two sons provide her with an endless source of inspiration.
Jennifer Wexler, senior vice president of global marketing at Saban, said the line will seamlessly blend Zoe's elegant aesthetic with the iconic Paul Frank brand, which is known for its clothing and accessories, many of which are adorned with Paul Frank's famous Julius the Monkey character.
The collaboration was "really organic (with) her loving the collection and (through) natural brainstorming, we thought it was the right time to bring her on," shared Jennifer.
Price points and the retailers where the outfits will be sold are yet to be confirmed.