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Pucci hires new CEO

Pucci hires new CEO

Emilio Pucci has hired a new chief executive officer.

The Italian fashion house's last CEO Alessandra Carra left in April last year, with Laudomia Pucci stepping in while a new professional was found.

The search is now over, with Mauro Grimaldi winning the position according to WWD. He comes from stellar stock, as he is vice president of sales, marketing and communications at Elie Saab at the moment. He will commence his work with Pucci on September 14.

Mauro's hiring marks the latest step in some changes at the iconic fashion house, which saw MSGM founder Massimo Giorgetti come on board as the new creative director in March.

His first line with the company has already been unveiled, with pieces debuting at the Pitti Uomo trade show in June, and it seems bosses are thrilled with that he's done so far.

"People are excited and interested to follow the journey,” Pierre-Yves Roussel, chairman and CEO of holding company LVMH Fashion Group, explained. “[His role is] to modernise and energise. Everyone is aligned on the strategy, which is very important for such a project."

The pieces saw the designer giving the fashion house's symbol a redesign and pull on the swirling prints its known for, but with an updated twist. His first full line will be at Milan Fashion Week in September.

Massimo isn't your usual designer, as he began his career as an accountant before becoming a DJ and then moving into fashion with his MSGM label. MSGM is also known for using bold colours and patterns, which is why he was seen as a good fit for Pucci.

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