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Public School to tutor DKNY

FashionBy Sunday World
Public School to tutor DKNY

Public School's Dao-Yi Chow and Maxwell Osborne are the new creative directors of DKNY.

They already head up their own brand, which focuses on preppy, youthful clothing for men and women but now pile more on their plates with the new arrangement.

Donna Karan launched the label in the 80s, hoping to make her creations more available and affordable to the masses. She was in charge of the design team, but rumours have been circulating for some time that the label was on the hunt for someone new for the helm.

Now they have two for the price of one, with Dao-Yi and Maxwell very excited about the task ahead.

"We both grew up in New York and DKNY has always been part of the landscape of this city in our formative years as designers and as New Yorkers," they told WWD in a statement.

"It is one of the brands that helped change the game for us and for American fashion. It evokes everything our city was always about — energy, disruption, new thinking and transcending all boundaries. We are extremely proud and excited to be joining the company and to contribute to the next chapter of DKNY, one of the most iconic American brands created by Donna Karan, a true inspiration.”

Caroline Brown, chief executive officer of Donna Karan International, parent company of DKNY, called their appointment a "huge decision" but added that they felt they had made the right choice.

The first collection from the pair will be show at New York Fashion Week in September.

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