Public School expands womenswear reach into Europe
Public School is making a big push into top European stores for Fall 2016.
The streetwear label, which sells women's clothing and menswear designed by Maxwell Osborne and Dao-Yi Chow, has inked deals with prestigious European department stores Harrods and Liberty of London, as well as landed a partnership with online luxury shopping portal Mytheresa.com.
Designers Osborne and Chow originally gained acclaim for their signature pieces, such as ankle-length slash pocket trousers, which mix high and low references from fashion, music and art.
With the growing popularity of the womenswear line, Anthony Landereau, president of the Public School, says pushing the brand into Europe was a natural next step.
“Europe was a top priority for me. As of fall 2016, the women’s collection will be sold at Harrods, Liberty of London — for the first time — along with other outlets in Europe," Landereau shared with WWD. While the partnership with Mytheresa, the brand’s anchor e-commerce partner in Europe, launches this month (Aug16).
Harrods and Liberty of London will join high-end stores such as Barneys New York, Bergdorf Goodman, Neiman’s, Saks Fifth Avenue and Nordstrom that already stock the company's womenswear, which the company only launched two years ago.
Online buyers can expect to snap up "wow" pieces and expensive editorial pieces from its womenswear line, which he said is growing faster than the men's.
Tiffany Hsu, MyTheresa buying manager of MyTheresa explained that the online retailer partnered with Public School to “inject youth energy of New York street culture into the assortment.”
Shoppers can purchase key items such as sweaters, dresses and shearling jackets, as well as exclusives inspired by Public School’s runway show such as ponchos, cargo pants and beanies, developed in collaboration with the e-tailer's buying team.
“Our presence on Mytheresa, surrounded by the most prestigious brands, should give Public School the best visibility in Europe,” added Landereau.