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Proenza Schouler announce new CEO

Proenza Schouler announce new CEO

Proenza Schouler has named Judd Crane as the brand's new Chief Executive Officer.

According to WWD Crane will succeed Ron Frasch, who had been serving as an interim boss since last June (15). He will take over the role in September.

Crane was previously a director of womenswear and accessories at Selfridges department store in London, where he oversaw the buying and merchandising of all product categories including ready-to-wear and leather goods.

Proenza Schouler designers Jack McCollough and Lazaro Hernandez are exited that Crane shares their vision for the brand and they are looking forward to having him on board, describing him as a "world-class merchant".

"He has the impressive leadership skills and the ambition needed to drive the business during its next phase of growth and we are very much looking forward to having him on board," the pair said in a statement to WWD.

With his strong retail background, Crane will no doubt be able to guide Proenza Schouler through its planned revamp, particularly in regards to handbags and accessories.

Earlier this month (Jun16), it was revealed that McCollough and Hernandez plan to double accessories sales, which presently represent half of the overall business, over the next two to three years. The duo are introducing two new design families, and are aiming to rekindle interest in their PS1 range, releasing a new update on the popular design.

They added that competitive pricing was a priority when restructuring their accessory assortment, with the brand's full range of bags extending from $890 (£615) for a mini cross-body PS1 style to $1,960 (£1,360) for the large Hex bucket bag. Except for special exotic editions, all styles retail for under $2,000 (£1,385).

New York-based Proenza Schouler was founded in 2002 by McCollough and Hernandez and is now stocked in over 350 retailers worldwide including Saks Fifth Avenue and Barneys New York.

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