Preen designers shift view on models since becoming parents
Preen designers Justin Thornton and Thea Bregazzi’s outlook to models changed after they had children.
The designing duo are not only work partners, but partners in life too, after first meeting at art college when they were 18.
As well as running their successful label, loved by the likes of America’s First Lady Michelle Obama and actress Kristen Stewart, Justin and Thea are also proud parents to three daughters.
“You can’t help it,” Thea sighed to Britain’s InStyle when asked if she feels differently about the models they use since becoming a parent.
“Now it feels motherly,” Justin added. “When we were waiting before the show, Thea was tipping water in their mouths because they couldn’t bend their arms! Because we wanted everything to be lovely and we didn’t want them to get creases.
“And I’ve always like giving them food,” Thea smiled.
Other A-list Preen fans include Jessica Alba, Scarlett Johansson and Jessica Chastain, but Justin and Thea also appreciate real people wearing their designs. They often upload snaps to Instagram of fashion editors and influencers donning Preen pieces, and view them as just as important as their celebrity following.
“Obviously from a business point of view, celebrity is really, really, important, but now editors are followed just as much as celebrities,” Justin pointed out. “Editors wear it in a realistic way; they wear it in their everyday life.
“You might have seen it on the runway and thinks, ‘Oh, I’m not sure I could wear that,’ but then you see an editor wearing it and go, ‘Of course I could wear that!’ because she throws a sweater over an evening dress and wears it with trainers and very little make-up. Whereas a celebrity wears it for a red carpet event.”