Prada dips into See-Now-Buy-Now debate
Prada has dipped its toes into the see-now-buy-now debate currently rocking the fashion world by announcing that two of their new handbags will be immediately available to purchase in their stores.
The bag styles, named the Pionniere and the Cahier, are to be available at the brand's stores in Milan, Paris, London from Friday (26Feb16) and New York from next week (beg01Mar16).
The Pionniere, first introduced at Prada’s Fall 2016 men’s show, has a sporty look and features brass details, rounded edges and a shoulder strap influenced by Army uniforms.
Meanwhile, the design of the new Cahier bag appears to be inspired by ancient books, with its bronze-coloured metal elements reminiscent of the protective corners and use of Saffiano leather.
Amid fierce competition, luxury labels have to find ways to bridge a delay between catwalk presentation and retail availability in order to meet demand from customers living in different climates.
British designer Burberry initially sparked the discussion at this year's London Fashion Week (16) by skipping the usual six-month gap between putting its designs on the catwalk and into shops within days of the events. Tom Ford, Michael Kors and Tommy Hilfiger have also made commitments to adjust their delivery calendar.
However, French designers are not jumping on the bandwagon just yet.
According to a report in WWD, French fashion's governing organisation has reportedly considered and rejected the idea of changing their delivery schedule, believing the wait between collections showing on the runways and hitting stores builds up excitement for customers.