Prabal Gurung unveils Pokemon capsule collection
Prabal Gurung has created a Pokemon-inspired capsule collection.
The Nepalese-American designer has been tapped by the Pokemon Company International to create a nine-piece range of garments featuring the pop culture characters.
Sold exclusively at Jeffrey New York City from Tuesday (15Nov16), the collection includes a printed T-shirt, pink trousers, two white textured pencil skirts, two crepe tunic dresses, two pom-pom laden cropped sweaters and one drape back bomber jacket.
“The Prabal Gurung customer is always a strong, passionate, global and modern woman,” said Gurung in a statement. “With this collection, we engage a younger clientele who still embraces our elevated sense of style. Working with the Pokemon brand provided a fun and whimsical opportunity to be able to have a conversation with this youthful customer.”
The pieces reference Pikachu, Jigglypuff, Squirtle and Charmander, some of the popular characters from the card collector game and the accompanying Pokemon Go mobile app which caused a sensation this year (16).
However, the connection between game and garment is probably only obvious to the very discerning eye or Pokemon aficionado as the signature elements, such as Pikachu's pointed ears or Squirtle's silhouette are subtly referenced through a sparkly trim on a skirt or a stitched print on a sweater.
Karen Eggleston from The Pokemon Company International says that the brand is very excited to launch Gurung’s collection.
“Prabal Gurung expertly captured the joy of the Pokemon brand and its iconography in his designs for this fun and sophisticated collection,” she said. “We’re thrilled to team up with him for this collaboration during our 20-year celebration as Pokemon builds its fashion program and the ways in which its millions of fans can express their love for the brand.”
The Jigglypuff T-shirt is priced at $325 (£260), while the rest of the items hover between $895 (£716) for a pair of silk trousers ranging all the way up to $1,795 (£1,438) for a Charizard-inspired tunic dress.