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Pill-themed Moschino collection under fire

Pill-themed Moschino collection under fire

Moschino has been criticised for “glamorising drug use” with its pill-themed capsule collection.

The Italian fashion brand, which is helmed by American designer Jeremy Scott, debuted a range of clothes at Milan Fashion Week last month (Sep16) which included pill-printed dresses and sweaters, a backpack with colorful capsules or blister packs and a handbag shaped like a prescription bottle.

Many social media users have called out Moschino for “glamorising drug use” and encouraging people to view prescription medications as “accessories”.

And recovering drug user Randy Anderson, from Minneapolis, Minnesota has even set up an online petition asking both Moschino and department store Saks Fifth Avenue, which stocks the range, to stop selling the collection.

Anderson, who now works as an alcohol and drugs counsellor, says he believes the pill box-inspired items “will most likely promote more drug use”.

"Do you have any idea of the message your company is sending to those who have suffered the loss of a loved one due to a drug overdose?" he wrote in a post.

However, Moschino has denied that the range was promoting drug consumption.

"The Moschino capsule collection was inspired by a play on the word 'capsule' translated literally as a collection of 'capsule-themed' products," said a spokesperson for the brand. "There was never any intent to promote prescription drug abuse. We are disheartened to hear that there has been a misunderstanding of the underlying theme of the collection."

While Saks has yet to comment on the petition or controversy, CNN Money reports that competing company Nordstrom has pulled Moschino products after receiving negative feedback.

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