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Phillip Lim focused on growing footwear offering

FashionBy Sunday World
Phillip Lim focused on growing footwear offering

Phillip Lim is looking to build upon his footwear offering.

The American designer launched his 3.1 Phillip Lim label in 2005 with friend and business partner Wen Zhou. Lim has since gone on to garner critical and commercial success with his effortlessly chic outfits and cool footwear, and has recently opened a new store in Miami, his third in the U.S.

Within his shoe offerings, the Alexa boot, the Quinn loafer, the Louie mule and the Kyoto boot have all been snapped up by keen fashionistas.

“The latest highlight was the success of our Kyoto boot. We launched several seasons ago, but we’re still getting our feet wet in understanding the category,” he told Footwear News. “It was nice to create something that resonated with everyone, including Beyonce and Kendall Jenner... The style sold out.”

When it comes to designing shoes, Lim, 43, views his process as similar to creating a sculpture. He also likes the fact that he can be a “bit more wild” with shoes than he can be with ready-to-wear.

“Shoes have to make you stand tall, feel proud and feel beautiful. The craft of making a shoe, studying it - it affects people’s physiology. I think that goes back to the idea that the best and most successful shoe is the anti fast-fashion style. We can’t just produce it, copy it. You have to take your time to study the making of the shoes,” he said.

Zhou adds that footwear is “exploding” within the brand at the moment, with the company seeing “tremendous” growth within the category. He explains that shoes now make up 29 per cent of the business at retail stores and he expects to see double-digit growth for the range in 2016.

“Consumers are calling our shoes by name,” said Zhou. “We approach the category and offering with design integrity. The product has a point of view, and that’s why it’s been so successful.”

As well as in Lim’s retail stores, his designs are also sold at Saks Fifth Avenue, Shopbop, Nordstrom and Lane Crawford, with prices for shoes ranging from $450 (£360) to $795 (£638).

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